{"id":20263,"date":"2024-04-19T09:14:46","date_gmt":"2024-04-19T08:14:46","guid":{"rendered":"https:\/\/wiredminds.de\/case-studies\/case-study-bundesverband-deutscher-unternehmensberater-bdu-e-v\/"},"modified":"2024-05-29T08:15:32","modified_gmt":"2024-05-29T07:15:32","slug":"case-study-bundesverband-deutscher-unternehmensberater-bdu-e-v","status":"publish","type":"page","link":"https:\/\/wiredminds.de\/en\/case-studies\/case-study-bundesverband-deutscher-unternehmensberater-bdu-e-v\/","title":{"rendered":"Case Study German Association of Management Consultancies BDU e.V."},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:76.92%\">\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">BDU achieves a +40% increase in click-through rate and improves the user experience &#8211; without the use of cookies<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Case Study German Association of Management Consultancies BDU e.V.<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">BDU achieves a +40% increase in click-through rate and improves the user experience &#8211; without the use of cookies<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/wiredminds.de\/wp-content\/uploads\/2020\/04\/wiredminds-leadlab-bdu-1024x768.jpg\" alt=\"\" class=\"wp-image-21162\" srcset=\"https:\/\/wiredminds.de\/wp-content\/uploads\/2020\/04\/wiredminds-leadlab-bdu-1024x768.jpg 1024w, https:\/\/wiredminds.de\/wp-content\/uploads\/2020\/04\/wiredminds-leadlab-bdu-768x576.jpg 768w, https:\/\/wiredminds.de\/wp-content\/uploads\/2020\/04\/wiredminds-leadlab-bdu-320x240.jpg 320w, https:\/\/wiredminds.de\/wp-content\/uploads\/2020\/04\/wiredminds-leadlab-bdu-300x225.jpg 300w, https:\/\/wiredminds.de\/wp-content\/uploads\/2020\/04\/wiredminds-leadlab-bdu.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Initial situation<\/h2>\n\n\n\n<p>The search for an analysis tool for the BDU website was associated with high requirements. Data protection aspects ruled out the use of common tools such as Google Analytics. The website is mainly visited by members and interested parties. The association does not acquire new customers in the traditional sense.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As the <a href=\"https:\/\/www.bdu.de\/\" target=\"_blank\" rel=\"noopener\">BDU<\/a> also makes software recommendations, it was important that the tool selected could also offer member companies great added value.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The choice quickly fell on WiredMinds &#8211; due to the wide range of analysis options and the high level of data protection.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/wiredminds.de\/wp-content\/uploads\/2024\/03\/22_CMYK_mit-Wortmarke-scaled-1-1024x666-1.jpg\" alt=\"\" class=\"wp-image-16393\" srcset=\"https:\/\/wiredminds.de\/wp-content\/uploads\/2024\/03\/22_CMYK_mit-Wortmarke-scaled-1-1024x666-1.jpg 1024w, https:\/\/wiredminds.de\/wp-content\/uploads\/2024\/03\/22_CMYK_mit-Wortmarke-scaled-1-1024x666-1-768x500.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">The company<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.bdu.de\/\" target=\"_blank\" rel=\"noopener\">German Association of Management<br\/>Consultancies BDU e. V.<\/a><br\/>Customer segment: B2B<br\/>Employees: 12<br\/>Client since: 2014<br\/>In conversation: Timor Krimmel,<br\/>Digital projects &amp; SEO<\/p>\n\n\n\n<p>The BDU represents the German<br\/>Consulting industry with its<br\/>nationwide more than<br\/>33.8 billion euros in sales and over<br\/>150,000 employees<\/p>\n\n\n\n<p>The mission: The continuous improvement of this important sector for the German economy.<br\/>service and ensuring the high level of quality of our member companies.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"113\" src=\"https:\/\/wiredminds.de\/wp-content\/uploads\/2024\/04\/Screenshot-2023-08-15-132850.png\" alt=\"\" class=\"wp-image-19035\" style=\"width:514px;height:84px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As part of the website optimization, the BDU wanted to better understand website visitors. In addition, insights into the usability, user experience and relevance of the website content were to be gained.<\/li>\n\n\n\n<li>Another claim of the BDU: Third-party cookies and the associated mandatory queries of the website visitor should be completely avoided in tracking and analysis.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Successes achieved<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left\">+40%<\/h3>\n\n\n\n<p>increase the click rate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">+90%<\/h3>\n\n\n\n<p>longer time on site<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">-80%<\/h3>\n\n\n\n<p>decreased bounce rate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">10.000<\/h3>\n\n\n\n<p>analyzed downloads per year<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Implementation<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In website analysis, it is particularly important to the BDU to strive for continuous analysis and optimization. <a href=\"https:\/\/wiredminds.de\/en\/leadlab-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeadLab<\/a> stores the visitor movement data for 24 months, so that comparisons over months and years are also possible, e.g. to compare annual trade fairs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimization based on solid key figures<\/h4>\n\n\n\n<p>Every optimization of the website could be continuously verified with key figures such as visitor numbers, dwell time and bounce rates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The marketing measures are supported by the previously unknown information on sectors and target groups.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Automated, individual reports<\/h4>\n\n\n\n<p>An online marketing update is created once a month and sent to the Executive Committee. The data provides information about which web content is relevant, needs to be optimized and which changes were successful.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"551\" src=\"https:\/\/wiredminds.de\/wp-content\/uploads\/2024\/04\/Screenshot-2023-08-15-132931.png\" alt=\"\" class=\"wp-image-19037\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Application scenarios<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Heatmap for improved user experience<\/h4>\n\n\n\n<p>The heatmap is used to analyze each individual page in terms of clicks. It was quickly recognized that the menu structure does not guide every user optimally.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>After changing the menu, the improvement was confirmed via a new heat map.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Search analysis for better content<\/h4>\n\n\n\n<p>Findings from the internal search continuously support content optimization. One example:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Visitors increasingly searched for GDPR topics on the BDU website in 2018. By analyzing the search phrases, the need for information could be identified. The website was promptly covered with suitable content relating to the new regulation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8220;Last but not least, this also serves the user satisfaction of the members, as answers to questions are also provided promptly,&#8221; says Krimmel.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"803\" src=\"https:\/\/wiredminds.de\/wp-content\/uploads\/2024\/04\/Screenshot-2023-08-15-110952.png\" alt=\"\" class=\"wp-image-19016\" srcset=\"https:\/\/wiredminds.de\/wp-content\/uploads\/2024\/04\/Screenshot-2023-08-15-110952.png 536w, https:\/\/wiredminds.de\/wp-content\/uploads\/2024\/04\/Screenshot-2023-08-15-110952-513x768.png 513w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BDU achieves a +40% increase in click-through rate and improves the user experience &#8211; without the use of cookies Case [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20266,"parent":1678,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-20263","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/pages\/20263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/comments?post=20263"}],"version-history":[{"count":4,"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/pages\/20263\/revisions"}],"predecessor-version":[{"id":22315,"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/pages\/20263\/revisions\/22315"}],"up":[{"embeddable":true,"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/pages\/1678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/media\/20266"}],"wp:attachment":[{"href":"https:\/\/wiredminds.de\/en\/wp-json\/wp\/v2\/media?parent=20263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}