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LeadLab makes marketing measurably relevant
Marketing at the epicentre! With LeadLab, you consistently align your online marketing with the companies that are relevant to your success. We call this:100 percent customer centricity. And that’s the only way online marketing is powerful and intelligent.
1Rate inbound marketing
Do you actually reach your audience with your content? Or do you write past her? LeadLab shows you who your website and campaigns really work for right now.
Mehr erfahren2Generate more traffic
Your website is a sales channel. And that's why it has to be tailored to the needs of your target group. LeadLab provides you with the wording and content.
Mehr erfahren3Improve usability and conversion rate
Quickly identify potentials for optimizing your website and thus your chances of success.
Mehr erfahren4Working effectively
Effective online marketing is informed and to the point. And that's why LeadLab is a strong team player: with reports and dashboards, it ensures that everyone in the team is always up-to-date.
Mehr erfahren1. Rate inbound marketing
Do you actually reach your audience with your content? Or do you write past her? LeadLab shows you who your website and campaigns really work for right now.
Who was interested?
Your content is your shop window. Who stops, even opens the door, who just looks in for a moment or walks by? LeadLab makes you know exactly who your content is and who is nam. Whether it’s the industry, the name or size of your company visitor, specific visits or the number of visits: Are the right companies included?
Who did it reach?
Has your advertising campaign brought the right visitors to your website? Does your Google Ad actually reach your audience? LeadLab gives you detailed information about who accessed your website through which of your inbound marketing campaigns. And you use these insights for campaigns without scatter loss.
2. Generate more traffic
Your website is a sales channel. And that's why it has to be tailored to the needs of your target group. LeadLab provides you with the wording and content.
Speak the same language
Does your website’s wording match the language of your visitors? LeadLab shows you which terms visitors enter into your internal search. And gives you concrete examples of how you can use the right keywords to customize the wording of your website even more precisely to your target group.
Use external search engines
LeadLab gives you the most common search terms of the companies, which then clicked on your search ads from Google, Bing and Co. And they? Optimize SEO, SEA and Wording according to your site and generate significantly more traffic.
Identify visitor origin
Social media, search engines, links, for example on trade fair pages or on the pages of your partners – there are many ways in which visitors eventually get to your website. LeadLab shows you e.g. about the referrers, which of these channels are particularly relevant for your target group in inbound marketing. And you use this “know where” cleverly to attract even more attention with marketing measures.
Offer the right information
Your website contains brochures for download? Or videos about your products? LeadLab shows you exactly which visitors have downloaded which documents – or which video is rather irrelevant. And you will make your downloads and co. even more interesting for your target group based on these insights.
3. Improve usability and conversion rate
Quickly identify potentials for optimizing your website and thus your chances of success.
Align website more consistently with B2B
Hot or not? The heatmap function in LeadLab shows where your visitors like to stay with you online – and in which areas are more of an ice age. Whether home page, landing page or conversion page: with heatmap you can see at a glance which areas you could heat up for your customers.
Customize your customers' website on devices
Firefox, Android, Mac or Tablet? LeadLab shows you which devices and browsers your visitors use. And you optimize the readability of your website by the scale of your audience’s screen sizes, browsers, and devices.
Follow Customer Journey more closely
In the so-called visitor flow analysis, your LeadLab shows you which path the individual visitor groups are taking on your website. Where does who click when they are on the home page? Each path is different and yet they are typical. For example, which customer journey companies from Germany take? All visitors from a social media campaign? The ones that google have come to your site? Use this knowledge for targeted measures that direct the flow of visitors to your conversion pages.
Optimize conversion pages
A click determines whether a visitor becomes a lead. And that’s why you take a closer look at your conversion pages with LeadLab. Related: the click paths that in and out there. Which pages did your visitors visit before they landed on the conversion page? What did they click on after that? These answers are provided by the LeadLab Spider Chart – well-founded clues as to why visitors are converting or not. And you use this knowledge to optimize important pages and provide the missing information that users need to make their purchase decision.
4. Working effectively
Effective online marketing is informed and to the point. And that's why LeadLab is a strong team player: with reports and dashboards, it ensures that everyone in the team is always up-to-date.
Targeted information
What news? Inform your team with regular reports via PDF, XLS, CSV or via an up-to-date online report.
24/7 informed
Stay up-to-date with the LeadLab app on your smartphone, anytime, anywhere.
Key figures at a glance
The dashboard is your compact plan view on everything that’s going on on your website right now. Page views, visitors, bounce rates: You can quickly and easily configure your personal dashboard with the most important KPIs. LeadLab shows you the relevant key figures and measured values at a glance. You are confidently informed.
Our customers
Companies from numerous industries trust in the technology of WiredMinds.
