LeadLab test account

If you choose LeadLab, your data will be preserved and you can continue to maintain your account. If you do not choose LeadLab, your account will be deactivated. The collected data will be deleted immediately and irrevocably. You can export all the data before the end of the test phase and then process it further afterwards.

No. You get all the features of the full version right from the start.

The first step is to fill out the form. You will then receive your tracking code, your access data, the data protection text and the data processing agreement (DPA) from us. At the same time, you will receive the exact instructions for installing the tracking code by e-mail. This is bound to the URL you specified in the form. The code only works on this website. The test starts as soon as the code is installed on your website. Important for data protection-compliant tracking: Add the data protection text incl. Opt-out link at the appropriate place on your website and send the AVV signed back to us.

The process does not take longer than 10 minutes. You can do this using our Typo3 or WordPress extensions or Google Tag Manager. If you use a different CMS, you will find detailed instructions in our Helpcenter on how to integrate the code. Our support team will also be happy to help you free of charge.

There is no effort for you here. After the test phase, we will present you with your results and introduce you to the software in detail.

No. You will not incur any costs. The test is 100 free of charge and non-binding. Your account will be automatically deactivated after the trial period and does not need to be cancelled separately. The presentation of your test results is of course also free of charge. So you are not taking any risks.

LeadLab software

We use all information for identification that is passed on during a website visit, i.e. IP address, dial-in node and geolocation. We consult these in different databases and the information generated is linked accordingly by our technology. This allows us to generate company name, postcode, location and industry & company size. In addition, a link will show you all the people who can be found for this company on social media such as LinkedIn.

To integrate LeadLab on your website, you simply need to include a JavaScript code (a so-called tracking code) in the master template of your website. The tracking code as well as a step-by-step guide for integration will be sent to us by e-mail immediately upon request of your four-week, free trial phase. The integration of the tracking code takes a maximum of 10 minutes and is done by your web administrator or by the agency you have commissioned. Alternatively, the code can also be integrated via the GoogleTag Manager.

No. LeadLab does not slow down your site’s load time. The reason for this is an asynchronous code. This runs in the background and is only called up as soon as the page is fully loaded.

Our solutions are tailored to your specific needs and requirements. We understand that every company is unique and has different lead potential. At the end of the test phase, you will receive our offer – with no hidden costs and full control over your budget. If you wish, we will be happy to give you a binding price range in advance.

LeadLab in Marketing

No. LeadLab is a web-based software. You can open our application via any web browser.

Yes, with our LeadLab REST API you can integrate your LeadLab data directly into any system. You configure the output of your company visitors in LeadLab once and receive a machine-editable format (JSON), which you can then use for automatic integration into your CRM system or other systems.

Yes, you can accurately measure and optimize all your online campaigns with LeadLab. With LeadLab, you can see exactly which company has responded to which of your online campaigns. For example, you can evaluate your campaigns specifically for target groups and thus determine whether, for example, certain company sizes or industries have interacted specifically with your campaigns. This allows you to permanently optimize your existing Google Ads (or similar) campaigns, banners, e-mailings, social media posts, use them cost-efficiently and make the success of the campaign demonstrably measurable.


Data Privacy

Reach measurement

Anyone who runs a website (homepage, online store or company website) usually wants to know how often it is visited, whether there are regular users, which countries they come from and what the user behavior on the site is like. This is generally referred to as reach measurement and can also be carried out without the consent of the website visitor following transparent information and an opt-out option.


However, if user behavior is not only used for your own purposes, but is also transmitted to other locations in order to be used there to create a comprehensive “Internet profile” of the website visitor, this is referred to as tracking. Website operators require the consent of website visitors for this. In this understanding, the state commissioners for data protection and information security come to the basic conclusion “The use of Google Analytics is only permitted with
Consent (opt-in) is possible.”

You can obtain the consent of your website visitors to the use of LeadLab via a consent management tool, for example. This informs the website visitor about the cookies and functions used on your website. The website visitor is asked to actively give their consent or actively object to the use of cookies and functions. You can find more information on this topic in our Helpcenter.

No, at the express request of the client, LeadLab also provides an analytical and always anonymized view of the visiting behaviour of all visitors who cannot be assigned to a company. In this case, we recommend that you as the data protection officer obtain the informed consent of all website visitors via a consent management tool in accordance with Art. 6 1 (a) GDPR.

Yes, you can use LeadLab Leads for your sales activities, subject to the law against unfair competition.

As mentioned above, we process the IP address of all website visitors and use the whitelist procedure to exclude visits by natural persons. We collect the following visit data from identifiable company visitors in addition to company-specific information such as company name, address, domain, industry, industry code, etc:

  • Time of visit/click
  • Time spent on the page (or on the previous page)
  • Page and area name of the page visited
  • Browser and operating system of the visitor
  • Referrer
  • URL of the requested page
  • Search engine, search phrase, search words We can generate additional viewing statistics from the data collected
  • Heatmap (the click behavior of your website visitors)
  • Visitor flow (A graphical representation of the click behavior in the Sankey diagram)

Yes, we process personal data of your website visitors (IP address) on your behalf. In addition, we provide your employees with personalized access to LeadLab. According to Art. 28 (3) GDPR, the client (you) is obliged to conclude a data processing agreement (DPA) with the contractor (WiredMinds).

You can fill out our AVV online at https://avv.wiredminds.de/

Yes, according to Art. 13 GDPR you are obliged as a website operator. inform your website visitors which personal data you collect. We are happy to provide you with a data protection notice for the use of LeadLab, which you can incorporate into your privacy policy on your website. You will also receive a line of code from us for a possible opt-out by the website visitor.

Yes, you can use LeadLab on your website in accordance with the General Data Protection Regulation (GDPR). We act on your behalf and identify B2B-relevant website visitors to your website for you, taking into account the principles of Art. 5 GDPR. The data collected on your behalf belongs to you and is hosted in a German data center. WiredMinds GmbH does not use the data collected on its behalf for its own purposes. The cookieless tracking technology of WiredMinds GmbH does not track your website visitors across websites. Our focus is your order.

The basis for the processing is your legitimate interest (Art. 6 para. 1 (f) GDPR). It is in your legitimate interest to obtain information about an identifiable company visitor to your website, to optimize your website through the analytical observation of visitor behavior and to use it for your sales purposes. It is in the interest of the person concerned not to record their visiting behavior. The aim of the whitelist procedure is to exclude natural persons from the recording of visitor behavior on the basis of IP addresses. The visiting behavior of website visitors for whom the identifiability of a natural person cannot be ruled out is not recorded.

These FAQs serve as a guide for interested parties. They do not constitute legal advice. Please coordinate the use of our cookieless tracking technology with your data protection officer.

Data protection and cookies

You integrate the cookieless tracking technology (Java-Script) of WiredMinds GmbH on your website to analyze the visitor behavior of your website visitors. Before the visitor behavior of each website visitor is recorded, the IP address is transferred from your web server to Wiredminds, compared against the company database of WiredMinds GmbH (whitelist procedure) and deleted after the comparison has been completed. The IP address is not stored in LeadLab under any circumstances. The IP address is processed solely for the purpose of being able to assign website visits to an identifiable company, without any possible inference to the natural person.

Yes, according to Art. 13 GDPR you are obliged as a website operator. to inform your website visitors which personal data you collect. We will be happy to provide you with a data protection notice for the use of LeadLab, which you can incorporate into your privacy policy on your website. You will also receive a line of code from us for a possible opt-out by the website visitor.

Via an opt-out link, every website visitor can optionally exclude themselves from tracking by LeadLab on your website. When using the opt-out link, the website visitor is automatically informed that we use a technically necessary cookie to control their decision. This cookie remains permanently active until the website visitor (end user) actively removes this cookie from their end device. We offer our clients this opt-out so that every website visitor (B2B or natural person) can decide for themselves whether their visiting behavior may be recorded.

No. LeadLab is used to measure reach within a defined framework that is geared towards a website. WiredMinds does not create cross-website Internet profiles for website visitors and does not use the data collected for its own purposes. This is regulated in detail in the order processing contract that WiredMinds concludes with all customers. The consent of the website visitor through a consent banner is therefore not required. You therefore do not have to include LeadLab in your cookie consent banner.

These FAQs serve as a guide for interested parties. They do not constitute legal advice. Please coordinate the use of our cookieless tracking technology with your data protection officer

Do you have further questions?

Feel free to contact us

Service phone: +49 711 / 585 331-314
Service hours: Monday-Friday 9 a.m. – 5 p.m.