Some like it hot
Discover the many functions for sales
Ready for new customers? LeadLab opens the door to companies that are highly relevant for your sales team. Pump up the Pipeline: Our intelligent top view of your website makes it so easy!

1Capture relevant data
Digital business cards, courtesy of your website: LeadLab lets you see which companies are browsing your website. Find out who’s in the market for your products and why.
Mehr erfahren2Customise information
You already know which companies are the best fit for your business. Use smart filters to focus on the leads that will help you move forward.
Mehr erfahren3Develop precision acquisitions
Say goodbye to scattering. LeadLab gives you a real-time window onto genuine leads – observe your B2B traffic, decide who’s hot and get in touch when it counts.
Mehr erfahren4Work more effectively
As the saying goes, time is money. Effective tools go a long way in supporting your sales team. LeadLab is responsive and adapts easily to your workflows with customizable reporting, real-time alerts and mobile-friendly data . Stay on the ball together with your team.
Mehr erfahren1. Capture relevant data
1. Capture relevant data
Digital business cards, courtesy of your website: LeadLab lets you see which companies are browsing your website. Find out who’s in the market for your products and why.
Discover who’s interested
Get the company name, zip code and location for your B2B visitors – plus company size, industry and all relevant decision-maker data: LeadLab gives you the hard facts on the companies that visit your page.

See what your visitors are looking at
Your website is full of information. So it pays to know which content interests your visitors: which pages did they view, which video did they play and which document did they download? And where did they exit the page? LeadLab shows you detailed user journeys that deliver highly valuable insights.

Visualise intent to purchase
Find everything you need at a glance: in the company overview, you can use the “Events” and “Milestones” functions to see which companies browsed product pages, price lists or request pages – all things that point to a concrete purchase interest. Then you’re just a phone call away from your next customer.

2. Customise information
2. Customise information
You already know which companies are the best fit for your business. Use smart filters to focus on the leads that will help you move forward.
Filter for top leads
LeadLab offers filters to let you hone in on your most relevant leads. Activate filters to view your visitors by industry, region or country, time spent on page – and many more custom options. We’re also happy to help you find the right filters for your needs.

Scoring and ranking leads
Hot or not? Find out at a glance who’s genuinely interested: LeadLab’s scoring function uses intelligent web analytics to create a practical ranking of visitors to your page.

Classify visitors by relevance
Not all visitors are the perfect match. Use coloured tags to categorise your website visitors, for example as current customers, promising leads or third-party companies. Then choose which visitors to show – or hide – so your sales team can focus on what matters most.

3. Develop precision acquisitions
3. Develop precision acquisitions
Say goodbye to scattering. LeadLab gives you a real-time window onto genuine leads – observe your B2B traffic, decide who’s hot and get in touch when it counts.
Tailor-made offers
Standardised offers won’t help you get ahead. When you work with LeadLab, you can see your visitors’ downloads, browsing histories and search terms. Use these insights to create a personalised offer based on their needs.

Just-in-time contacting
LeadLab shows you frequent B2B visitors to your page. Find out who’s been browsing more often: a sure sign of an upcoming investment decision. Armed with this information, your tailor-made offer will arrive precisely when it’s needed.

4. Work more effectively
4. Work more effectively
As the saying goes, time is money. Effective tools go a long way in supporting your sales team. LeadLab is responsive and adapts easily to your workflows with customizable reporting, real-time alerts and mobile-friendly data . Stay on the ball together with your team.
Share targeted information
LeadLab lets you distribute leads automatically to the responsible sales team. Quickly transfer leads to your CRM, including targeted reporting: via mail, lead alerts or individually configurable LeadLab reports.

Keep up with hot leads
With some B2B leads, time is of the essence. You want to know immediately when they browse your offering. Create alerts for high-priority visitors and LeadLab will notify you as soon as they visit your page. Get real-time insights when they matter.

Stay up to date, even on the go
LeadLab goes everywhere you do. Thanks to the LeadLab App, you can get real-time notifications on your smartphone, wherever you are. Check out the products your potential business partner is interested in on the way to your next meeting. Easy prep work on the go.


There are only a few reasons
…why someone is visiting your website. The visitor is interested in your services because he or she
- has a specific purchase intention
- is looking for a job
- conducts competition research
Use LeadLab to identify buyers and purchase intentions.








