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Integrate LeadLab in compliance with data protection regulations

It’s great that you want to get started with LeadLab. Have you already integrated the software and integrated the tracking code on your website?

No? Here you will find instructions on how to do this.

Otherwise there are only a few things that you still have to do in order to be able to work with LeadLab in compliance with data protection regulations and with absolute legal certainty.


This is how you work with LeadLab in a legally secure manner

Include data protection text

If you are actively tracking your website, you must insert a text for data protection and an associated opt-out link. You do everything that is necessary to use it in compliance with data protection regulations.

LeadLab identifies your B2B company visitors with company name, zip code, location, company size, industry, decision-maker data and enriches this information with the detailed visiting behavior.

Sign Order Processing Contract

We carry out a range measurement of your website on your behalf. The order data processing contract regulates the scope, type and duration of data collection. Simply sign it and send it backto us.

Cookies? Snacking.

You don’t have to do anything here. LeadLab draws its enormous data depth not from cookies, but from company data. Privacy is always protected. Our standard in data protection is not only one of the highest nationally but also worldwide. Our in-house data protection expert is at your side.


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Why is it possible to use LeadLab in compliance with data protection regulations and without the website visitor’s consent?

LeadLab focuses on the recognition of company-related visitor data. So before we record user behavior, we check whether your website visitor is a natural or a legal person. LeadLab identifies your B2B company visitors with company name, zip code, location, company size, industry, decision-maker data and enriches this information with the detailed visiting behavior.

In addition, LeadLab does not use any cookies that are not technically necessary.


Integrate LeadLab in compliance with data protection regulations

We will gladly answer your questions!

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Günter Jobst

Datenschutzkoordinator

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Stefan Kohl

Chief Customer Officer


Our team of experts will help you solve your questions free of charge. We support you in the implementation and use of our software solution.


We think digitization profoundly and design it with integrity. And that’s why we only think in black and white when it comes to data protection. All our technologies are checked for legal security by renowned, independent data protection lawyers. Together with our internal data protection expert Günter Jobst, they ensure that the LeadLab is always 100 percent legally secure. The integrity of our customers is not negotiable.